PR: Your 500 Pound Gorilla
What else, for goodness sake, could you as a business, non-profit or association manager, call a heavy-duty helper who does something REALLY positive about the behaviors of those outside audiences of yours that most affect your organization? ...
No-Holds-Barred Conversations with Dan Lok - Part 2
Question: How to deal with ultra skeptical offline or be it Internet surfers in order to reassure them and get them to happily open up their wallets? I like that “happily open up their wallets”! Your customer should be happy to open his/her...
How We Eluded The Bear Of 2000
The date October 13, 2000 will forever be embedded in my mind. It was the day after our mutual fund trend tracking indicator had broken its long-term trend line and I sold 100% of my clients’ invested positions (and my own) and moved the...
What's Keeping You at the Office (9 Tips to get home quicker)
"Work smarter, not harder" is a cliché that has darted in and out of the workplace for years. But it's still as true as ever. And it's often overlooked advice that truly works. "Working smarter" means think strategically about how to improve...
Imagine PR Like This Helping You
As the kids say, how cool is this? You’re a business, non-profit or association manager and, finally, you decide to do something positive about the behaviors of those important outside audiences of yours – behaviors that MOST affect your...